and Why to Buy Art, Even if You Are Super Rich!
John Neville Cohen
If you are one of the privileged few, who having been
fortunate, now own at least two homes (one of them will be a large
villa, or mansion), you have possibly paid a top architect and an
interior designer, to create your palace, and your gardens are managed
by specialist landscape gardeners and everything is beautiful – the
rest of us can just dream on!
But how do you then go about adding your own personal
statement to your magnificent home?
This is when works of art are considered, but even here you can
call on the experts too and pay an art consultant, or specialist to
guide you. But eventually
there will come a time when you will want to buy and display your own
choice of picture. What
then are your main options?
Some people have chosen to buy the most expensive picture
they can possibly find, simply to show off that they can afford it.
Just think of the new owner of ‘The Scream’ that was recently
purchased for $119.9 million, as an example.
Was it bought because of loving it, or as an investment, or to
demonstrate that the owner could afford it?
In the past so many enormously expensive contemporary pictures
have never been resold, without making rather a big loss, so the
investment angle seems unlikely.
Whatever is considered great in contemporary art is subject
to change; it is only great at a particular time, mainly because the
amount paid says that it is! There
are only a few names that have survived the test of time; such as
Picasso, or Andy Warhol, but many others eventually simply fall by the
If you are not so inclined to simply buy the most expensive,
you then have many other choices. But
the picture you choose will say something about you; so you should make
sure it is one of the focal points of your home and given pride of
place, as well as being something that you enjoy.
When thinking about the value of various artists’ works,
many unknowns over time can suddenly become sought after, whilst others
in big demand can go out of fashion.
So the best advice is to simply follow your heart – not your
head, nor the experts.
Today you no longer need to rely on art galleries, trying to
sell you what they consider are the finest ever. With the Internet there are so many, from all over the world,
art galleries to be found, allowing you to view at leisure, without
having to bother with the sales pitch.
But more interestingly, there are now very original, excellent
artists that now have their own sites.
Exploring and hunting Internationally is now a reality.
Beware of the experts, who make a living by convincing others
that they know about art, even though they have never created anything
themselves, as the art world is really such a very fickle business,
mostly influenced by the amount of money paid.
They talk a lot and come up with various theories, all based on
what has sold recently, mainly to maintain their own life style, but
they also have no idea of what will be fashionable next.
Does it need to be an original painting, or could it be a
limited edition print? It
has been said that limited edition prints are mainly for those with a
lot more taste. Today
limited edition prints are highly respected, valued as highly as
paintings, and often they have appreciated in value too.
So the choice is yours.
Should it be chosen simply because it is something beautiful,
the right colour, something dramatic, classical, or should it be of
flowers, a portrait, a scene, or an abstract?
How should you decide?
Well really no one can tell you!
You should simply choose what attracts you and only buy what you
really like, or rely on your wife, husband, or partner.
Otherwise, if you dare not back your own judgment, pay the
experts, but then is what you call home really your own?
The author has been a
very keen Asian antique collector for many years helping to
create 'The Cohen Collection' but he is also an artist.
For much more information with lots of photographs see his
limited editions of only 8 of each picture (up to 60” or
150cm longest side!) at: -
You can also be kept
informed on John N. Cohen’s 'Painting with Light' Facebook Fan