Because of the wonderful city centre locations, of both our cinemas and the various properties, the Jacey name was soon well known, and this certainly helped improve the status of our companies. 

For some years my department was involved in the design of our cinema canopies and the task of creating the best way of promoting the continental films, as the distributors simply supplied the standard original posters and stills that were used in the foreign country.  Often these had little appeal to the British, so we would view the film and decide on the best images, catch lines and on a few occasions even a change of title. 

Then we would work with the 'Front of House' design team to create our floor to ceiling boards.  I was also approached a few times, to design new promotional material for films that we had not booked, by other film distributors too, this helped as we charged for this service.