'Painting With Light'
Limited Edition Prints
The fair was
on for a long weekend from 11:00am till 11:00pm every day and for safety,
we had to take everything home overnight and set it up again the next
morning.
Seven years later, whilst we
were living in Marbella, my sister Rayner contacted me to say she was excited by
my photography and thought I should market my pictures as limited-edition prints, because having looked at
them again she felt they still looked great after all these years.
I had found a particularly good printer nearby and I
then decided to see how big and how well he could print one of my
photographs. I was pleasantly surprised how good the results were.
We also soon learnt that there was going to be an international art
festival in the centre of Marbella and people were asked to make contact
if they wished to exhibit. So, I decided to take the plunge and
booked a tent for myself.
Not knowing how well my pictures would
sell, I decided to offer a limited edition of 250 of each picture and
offer three sizes of each, signed, and numbered. As the printer
was able to print to order and deliver really quickly. I offered
three assorted
sizes priced at between 140 euros, and 450 euros for the largest size.
But expecting that if I did sell, during the weekend the buyers would
probably want their print immediately
(as so many would be tourists
and might be leaving the next day)
so I ordered quite a few prints
of different sizes of each picture that I had chosen to show and had
one of each framed to display hanging in the tent.
Marbella's
first International Festival of Art
It was quite hard for us to cover the hours
involved, but we met our neighbours, who were very friendly, and we also
had many visitors which helped the time pass quickly. Sadly, it was a
dead loss - not one sale! But I got to meet the owner of a well-established gallery, in the golden mile, that invited me to have a chat
later.
The outcome was that I was told they would be interested in
my pictures, but only if I scrap my marketing basis and instead make
much larger prints at least 120cm and limit the edition to a maximum of
8, then to price them at about 5,000 euros each!
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