My dear Grandpa Joe
(Joseph
Cohen) was a prominent Birmingham solicitor, an important property
developer, entrepreneur and a cinema proprietor. From the early
1930's he created a number of limited companies, that all became part
of the Jacey Group of companies. He was extremely successful and
his generosity was well known and much appreciated in so many circles.
He owned the
Lissiter's Royal restaurant and started in property with Jack Cotton,
as his partner, in the early days and the first development undertaken
together, was the creation of King Edward House in New Street,
Birmingham. They continued with a few successful joint projects that
included the building of the Kenilworth Court apartments and
Somerset House in Birmingham.
Note: Jack Cotton
went on to continue, as chairman, to create 'City Centre' the biggest
property development company in the world, with a valuation in 1961,
on the stock market of �65 million!
Joe continued to
develop large blocks of apartments, mainly within the Calthorpe
estates area. These included Calthorpe Mansions at five Ways,
Norfolk Court at Hagley Road and Moorland Court in Melville Road.
He also built houses and had two roads named after him, Jacey Road in
Edgbaston and Jacey Road in Shirley.
He built 72
Woodbourne Road, Edgbaston as his own family home and was involved in
Bournemouth with the Jacey House offices in the centre and Tollard
Court at West Cliff where he had a ground floor apartment.
72 Woodbourne road, Edgbaston
He continued with his
property development interests with the formation of the Jacey Gillis
Properties Ltd in Scotland with Harold Gillis.
Grandpa was
fascinated with cinemas and film. He began in 1915
(aged 26)
together with Sol Levy, when they acquired the screen rights of Ethel
M. Dell a popular novelist, but their film company was bought out 2
years later.
During his career he
was involved with over 50 cinemas and he built The Wylde Green and the
Stirchley Pavilion in Birmingham.
He was also a pioneer
of the News Theatres and he built up a chain of cinemas, having bought
out the Monseigneur group.
Jacey Cinemas then
controlled the largest group of specialised city centre cinemas in the
UK, ranging from Edinburgh to Brighton with several in London's West
End.
My father George
Cohen (also a solicitor) joined Grandpa and ran the company
with more cartoons, comedy and short travel/general interest films,
later, introducing continental feature films, as TV took over
providing the news. Also our Baker St, London cinema was
changed to Jaceyland for the best of Walt Disney films.
The
Company diversified by also running cigarette, ice cream and
confectionery Kiosks, Restaurants and Coffee Bars. Later a specialised
shopping Art and Antique Gallery at Marble Arch London, a Riding
School Centre and Farm at Pathlow, near Stratford upon Avon. The
last venture was for modern postage stamp collectors, by Dealing in
Modern UK Stamps with printing errors.
I too joined the company in 1957
starting off as a projectionist and learning about cinema management
under our general manager Mr Tonks.
Later, I started my own department,
that was to design and control the front of house publicity, as well
as the marketing and advertising. This was when we decided on a
new look and logo to publicise the Jacey name.
I employed, a graphic designer and a PR
lady to assist and we really enjoyed a number of our special
promotions. This was when Aisha, who worked for us as an
usherette, came to our attention, she had been chosen for the
University front cover (and had done well in a beauty queen
competition) just at the time when we needed someone to
promote the Jacey name.
When we met her, we were all
dazzled by her smile and so 'Miss Jacey' was created. Grandpa
was often fondly referred to simply as Mr. JC and it was from this,
that the business name was created.
My publicity department ended up
designing the film publicity for some of the film distributors too.
So often the film promotion used abroad would not have appealed to the
UK public.
My Uncle Stanley (George's younger
brother) started manufacturing jersey ladies fashion with Kurt
Rosenburg as his partner under the name 'Lerose'. This company traded
from the late 1940's to the early 1970's.
He then joined Grandpa in the Jacey
property department managing the various properties.
Later as a keen postage stamp
collector, he controlled the Jacey Stamp Centre (formerly the Jacey
in the Strand cinema) which was converted to provide small units
for various postage stamp dealers. I was asked to help him run a
new business based on selling modern postage stamps, with printing
faults, to collectors from our offices in Temple Street, Birmingham.
Just over a year after Grandpa had
passed away on his birthday in 1980, aged 91, (various cinema
leases were running out and the proposed new rentals were far too high
for our cinemas to continue), so we all decided the time had come
to sell them on.
Also Dad and I were disenchanted with
the films that provided the best box office results. In addition
both Dad and Uncle Stanley wanted to retire, so we agreed to sell out.
Saville Gordon bought all the remaining properties and our cinemas had
gradually been sold to various others.
So the Jacey Group of companies went
into voluntary liquidation at the end of 1981.
John Neville Cohen
Verification References
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THE
HISTORY OF JACEY CINEMAS LTD
JOSEPH COHEN AND OUR FAMILY BUSINESS
PHOTOGRAPHS AND NEWSPAPER CUTTINGS
1950 PATHE NEWS VIDEOS
KEN RIVE AND GALA FILMS
EXTRA NOTES
JC-COMMUNITY INVOLVEMENT
|
Below a published report
about the type of films we were unhappy to be involved in
by Pearson Phillips |
It is, said one critic, "the nastiest film I
have ever seen" Said another "It's a long time since a film
disgusted me as much as Peeping Tom ... beastly
picture."
These quotations are proudly displayed
in the advertising for the Gala Royal Cinema, Marble Arch (which is
showing Peeping Tom at the moment).
I don't know whether the critics were
justified. But the fact that their verdicts of nastiness, disgust and
beastliness are being exploited to draw customers seemed to me to be
one of the most unwholesome gimmicks in film advertising.
Doesn't approve
Yesterday the joint boss of the Gala Royal bought seven more
cinemas.
He is Mr Joseph Cohen, Birmingham solicitor and head
of Jacey Cinemas Ltd. which has just taken over the Monseigneur group
for a reported �500,000.
Three
men and Peeping Tom
Does this mean that the seamy policy is
going to spread?
"Oh, dear" said Mr Cohen, on
holiday in Bournemouth, "did the critics say that? Well, I
certainly didn't approve of exploiting that kind of thing.
"I am afraid I am old-fashioned. I
have asked my son not to associate me with anything like
that.........I don't actually deal with any of the advertising."
Over to Mr Cohen Jun., Mr George Cohen,
speaking from his home in Birmingham: "Sordid? I think there is
something in what you say, this is certainly not a thing we would
advocate. But at least it shows people what to expect.
Didn't know
"Let's face up to it. Our business is really a kind of
showmanship. We have got to attract the public. This is just one way
of doing it. Psychologically, this is quite a good way of exciting
their curiosity ........ though I suppose you could say it is rather
an unwholesome kind of curiosity.
"We only share the running of this
cinema with Gala Films. They do the publicity and select the films. I
didn't even know this was in the paper"
Over to Gala Films, London. To Mr.
Frank Hazell, who looks after publicity.
"I am afraid you are putting me on
a spot here. I was partly responsible for this.
"My line in using these quotations
was simply to ask people 'Do you believe this? Come and see' And,
incidentally, they are coming.
"Does the fact that they are
coming justify my using this kind of draw? Well, let's face it. this
is what we are in the business for, to get people to come and see the
films."
Three embarrassed men profiting from
something they should be ashamed of.
Fred Majdalany called this
film "thoroughly nasty." In my view, that goes for this method of advertising
it as well.
|
NOTE |
We spent quite a lot on
National press advertising and on the front of house displays, about the
poor quality cheaply produced nudist films that had proved so popular.
Our campaign was based on an increased number of performances, greatly
reduced ticket prices all with the slogan "Why pay more?"
My website has been
used as a reference source for the following publication
and a credit has been included
'The Routledge Companion To
British Cinema History'
|
Links
|
'The
Routledge Companion To British Cinema History'
About
Jack Cotton
About
the Early Properties
About
Peeping Tom
|
THE
HISTORY OF JACEY CINEMAS LTD
JOSEPH COHEN AND OUR FAMILY BUSINESS
PHOTOGRAPHS AND NEWSPAPER CUTTINGS
1950 PATHE NEWS VIDEOS
KEN RIVE AND GALA FILMS
EXTRA NOTES
JC-COMMUNITY INVOLVEMENT
|
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